How Do I Operate? The Tools of My Profession
A great marketing leader and her team knows they need to keep analyzing, testing, segmenting and send relevant messages to their audience of customers. Data changes more frequently than a traffic light. People now make decisions in milliseconds. Change is commonplace.
Click on each link to see the five main marketing functions I use to help a small business like yours succeed in attracting more customers. All are based on direct marketing techniques by reaching customers with a relevant message to increase response and sales.