Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

Smart Start for Smart Business

My Smart Start has evolved over the years from a personalized marketing analysis for a small business to a program that shows the value of marketing from the top down to all employees. Customer service, positioning, data management, analytics, direct marketing fundamentals and channel selection are just a few. Everything marketing starts and ends with your customers... cater to them, listen to them and react to them. The results will amaze you.
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Customer-Centric Marketing

Smart businesses know that it now takes more than features and benefits to get someone to buy their products or services. Today smart companies are using more testing and analytics to understand why a prospect goes to the next step and customers buy. Basing a major advertising campaign on logic or that old gut feeling, is a formula for disaster. Smart businesses center their marketing strategy on their customer’s needs and wants.

Customer-Contact Management

Based on my experience, companies understand the importance of marketing, data management, and content using digital communication. But for a lack of experience, many are not embracing it. Start building customer profiles. Invest time and money to learn what marketing communications work for individual customer profiles. Answers will help your company increase marketing communication success and meet your business goals.